Woolworths sets price freeze on everyday items to help reduce cost of living


Woolworths has announced a price freeze on nearly 200 items at ‘trolleys worth of significant essentials’ until the end of 2022 as the cost of living continues to soar.

According to News Corp, an email will arrive in consumer inboxes tomorrow discussing the growing cost of living crisis facing Australians.

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“The challenges we have faced together over the past two years and more have been unprecedented – from droughts and fires to Covid, floods and supply shortages and now inflation and pressure on household budgets “, Woolowrth CEO Brad Banducci wrote.

“More recently we’ve seen material inflation in vegetables given the very poor growing season on the east coast, due to rain, high humidity and low light levels – hence what you can see on cucumbers, peppers and lettuces, among others.

“As we all grapple with the challenges of inflation, rest assured that the entire Woolworths team is committed to ensuring that you can always get the value from your Woolies,” says the email.

The price freeze “means that despite ongoing challenges and inflationary pressures, Woolworths is committed to ensuring that prices for these essential trolley items purchased regularly by Australian families will remain at the same price as they are today”.

The price fixing will apply to Woolworths branded products including flour, sugar, eggs, coffee and tea, as well as pasta, frozen peas, cheese blocks, nappies and household essentials such as washing powder, garbage bags and dishwashing liquids.

The full list of price gel products can be viewed here.

The price freeze items add to the 300 “winter essentials” that Woolies have already lowered the price on.

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