Cher and Saweetie want you to put makeup to the test


Believe it or not, makeup brands are constantly challenged to meet and exceed consumer expectations. In addition to inspiring us to create striking looks and help us enhance our beauty, makeup must outperform and outperform the competition while providing the best experience for its users.

To assure makeup fanatics that they are one of the best products on the market, M A C Cosmetics launched on January 4 Challenge Accepted, a campaign that invites you to test M A C products and put on shed light on their performance.

© MAC Cosmetics

To lead this fantastic initiative, the brand invited Expensive and Saweetie to prove why the brand is their reference. “I say Challenge accepted for a millennium,” Cher said. “I’ve always been Cher, but I didn’t have the luxury of doing makeup, styling and dressing up when I was four. I also ran naked, singing into mom’s hairbrush. I have always been stubborn. This stubbornness later became my mantra. I don’t believe the word “NO”. No matter what happened, I never gave up. I couldn’t let go of what people thought was important. I took risks because – what else are you doing? I was like a bumper car: when I hit a wall, I just backed up and turned around.

According to Saweetie, the makeup brand is close to his heart. “I’ve always been passionate about setting goals and executing them,” says Saweetie. “To me being an icon is to think outside the box and step out of your comfort zone, so this challenge ready campaign is just right for me. I was very honored to be associated with a legend like Cher and a brand that I have always loved like M · A · C; it was the perfect fit. She continues, “M · A · C Lipglass has always been my favorite lip gloss – I’ve been using it for as long as I can remember. Cher’s regal energy is so infectious, so being by her side on Challenge Accepted was an unforgettable experience.

Cher and Saweetie accepted the latest challenge from M A C Cosmetics and put their makeup to the test© MAC Cosmetics

With the challenge, M A C has dared to question the status quo, challenge social norms and push the boundaries of everything from shade ranges to formulas, finishes and effects since their inception in 1984.

Always creating high performance products that serve the makeup artist community and all ages, races, genders, this challenge is yet another invitation to continue to express yourself while embracing your authenticity and individuality.

From true color to resistance to transfer and perspiration, through impermeability and longevity, M · A · C wants to prove that the craftsmanship and the quality put into each product are at the service of every day, for everyone and for every lifestyle.

“Only M · A · C could bring Cher and Saweetie together,” says Drew Elliott, SVP, Global Creative Director, M · A · C Cosmetics. “When we thought about how to demonstrate our high performance, it was obvious that we needed an icon and a legend. M · A · C products are designed for stars on or off stage, every day and all day. We couldn’t be happier that Cher and Saweetie put our formulas to the ultimate test; let’s see if you have what it takes.


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