American Orthodontics launches B2B e-commerce site

Manufacturer of orthodontic products American orthodontics launched a B2B e-commerce site designed to simplify and streamline the shopping experiences of its sales force and direct ordering customers.

Developed and deployed in conjunction with a modern commerce company Avensiethe site aims to consolidate processes into a single system, Avensia said Wednesday, October 26 in a Press release.

The site was designed to help serve a global market, manage complex and configurable products, meet strict compliance requirements, increase efficiency and automation, and generate revenue, according to the release.

“We sell complex products to demanding customers, and we need to ensure that the right product is ordered for the right use, without having to review every order,” said American Orthodontics’ director of business operations. Peter Drozda said in the press release.

The new site helps sales and customer service reps onboard new customers and supports everything from finding and configuring the right product to payment and delivery, whether the customer is served from the electronic commerce, punch-out or electronic data interchange (EDI), Drozda said.

“Consolidate several [enterprise resource planning systems (ERP) and eCommerce] solutions in one system, serving more than 100 markets, requires a very talented joint team, strong leadership, strict priorities and a deep understanding of American Orthodontics’ business and goals as well as technology capabilities,” Johan LiljerosAvensia’s chief executive and senior trade advisor for North America, said in the statement.

PYMNTS research found that the rise of e-commerce has led customers to develop high expectations for simple, seamless and secure digital payment experiences.

Read more: Personalized checkout experiences pave the way for streamlined B2B e-commerce

B2B e-commerce is seeing similar growth, driven in part by digital-savvy millennials moving into leadership positions with purchasing power. Comfortable with digital payment and self-service capabilities, these shoppers have more or less abandoned traditional modes of purchasing goods, according to “The new singularity», a PYMNTS and USEND collaboration.

We are always looking for partnership opportunities with innovators and disruptors.

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